Paying for the wrong searches
Broad match and missing negative keywords send your budget to searches from people looking for jobs, free tips, or something you don't sell.
Google Ads
When someone searches for what you sell, Google Ads puts you in front of them at the moment they're ready to act. It also makes it easy to waste money on the wrong keywords. We manage Google Ads for Malaysian businesses with a focus on buyer-intent searches, clean tracking, and cutting spend that doesn't produce leads.
Broad match and missing negative keywords send your budget to searches from people looking for jobs, free tips, or something you don't sell.
Performance Max and smart campaigns can work well, but without good inputs and conversion tracking they optimise toward whatever is easiest, not whatever is valuable.
If calls, form fills, and WhatsApp clicks aren't tracked as conversions, you can't tell which keywords actually produce enquiries.
A searcher who lands on a page that doesn't answer their query leaves, you pay for the click, and your quality score drops.
What's included
Keyword research focused on commercial and local intent
Search campaign structure with tight ad groups and negative keyword control
Performance Max and display or YouTube campaigns where they make sense for your goal
Conversion tracking for forms, calls, and WhatsApp clicks, linked to GA4
Ad copy and extensions written to match search intent
Landing page recommendations or builds to lift conversion rate
Regular optimisation and straightforward reporting
Our process
01
We research the searches your buyers use and map them to campaigns, budget, and landing pages.
02
We build the campaigns and set up conversion tracking before spending a ringgit.
03
We watch search terms closely, add negatives, and shift budget toward keywords that convert.
04
We expand into new keywords, locations, and campaign types once the foundation is performing.
FAQ
Your ad spend is paid directly to Google, and our management fee is separate and scoped to the work. Our free Ad Budget Calculator can help you estimate a realistic ad budget for your industry.
Google Ads gives you visibility quickly and stops when you stop paying; SEO takes longer but compounds over time. Many businesses use ads for immediate leads while SEO builds, and we can run both together.
Sometimes. It works best with solid conversion tracking and good creative inputs. We often start with Search campaigns to capture clear intent and add Performance Max where the data supports it.
Yes. Location targeting can be as broad as the whole country or as tight as specific cities and radii, depending on where your customers are.
We track form submissions, calls, and WhatsApp clicks as conversions, so you can see cost per lead and which keywords and ads produce them.
Tell us what you have and what you want to achieve. We'll reply with an honest recommendation and a clear next step.
Talk to us about Google Ads